Specialized

Specialized Bicycle Components

Is a reputable bicycle and equipment manufacturer founded by Mike Sinyard in 1974. He started with importing specialized bicycle components to the USA, hence the name, but it has evolved into much more today. Specialized created the world's first mass-produced mountain bike with the Stumpjumper in 1981, setting a new standard for the rest of the world.

Innovate or die is one of several slogans for this company, constantly pushing the boundaries higher for both bicycles and other cycling products.

The Rider is the Boss is another slogan, and when combined with four innovation centers around the world, it creates something that can almost be called magic. Specialized is constantly making new advancements in cycling to create the perfect cycling experience. When you ride a Specialized, you can be sure that you are on the cutting edge of bicycle technology and engineering.

Turbo

Electric bikes at Specialized are called Turbo. These bikes are built from the ground up, with the integration of the motor and battery being central to their development. This has made the e-bikes extremely integrated, with the focus on the cycling experience.

The main idea behind Turbo is that the bikes should feel and ride like regular bikes. Turbo gives you up to 4 times your power, which is why the slogan says, "It's you, only faster." Turbo simply delivers more smiles per mile.